What sameAs means in practice
In schema.org terminology, the `sameAs` property is used to link your entity to other representations of the same entity on external platforms. When your Organization schema includes a sameAs link to your Google Business Profile, you are telling every engine that crawls your schema: "The entity at this URL is the same as the entity described at that GBP profile."
This is how AI engines build corroborated entity models — by following sameAs links from your site to external profiles, verifying that the information is consistent, and combining all the signals into a more confident entity resolution.
Why corroboration matters
An engine that sees only your own website making claims about who you are has one source: you. An engine that can follow sameAs links to your Google Business Profile, LinkedIn page, professional association directory, and industry listing has five or six corroborating sources — each of which independently confirms your name, category, location, and credentials.
Corroborated entity claims are more confidently cited in recommendations. An unverified claim is a single data point. A corroborated claim is evidence.
The high-value sameAs targets
Priority sameAs links for most businesses:
- Google Business Profile — highest value for local and AI Overviews recommendations
- LinkedIn (company page) — high value for professional services and B2B categories
- Professional association directory — high value if your industry has a recognized credentialing body
- Industry-specific directory — Clutch, G2, Houzz, Avvo, etc., depending on your category
- Facebook Business Page — moderate value as a secondary corroboration source
- Yelp / TripAdvisor — high value for service and hospitality businesses
How to implement sameAs
In your Organization JSON-LD schema, add a `sameAs` array:
```
"sameAs": [
"https://g.page/your-business-profile",
"https://www.linkedin.com/company/your-company",
"https://www.yelp.com/biz/your-business"
]
```
Every URL you include must link to a profile that consistently matches your declared entity information — same name, same address, same category. Inconsistent profiles weaken rather than reinforce your entity.
