Measurable authority.
Documented outcomes.
Every claim on this page is backed by client data from real PearlOS engagements. These are not satisfaction scores. They are measurable changes in AI authority — tracked from Day 1 through Day 90 and beyond.
The infrastructure
behind every engagement.
From baseline to competitive authority.
Authority Score is a 0–100 composite metric measured at engagement start and re-measured at Day 30, Day 60, and Day 90 against that same baseline. The individual case studies below show each client's actual starting point and measured progress — we don't publish a blended average across engagements until enough of them have completed a full 90-day cycle to support one honestly.
What's happening
in active engagements.
Specific milestones, observed as they happen. Each win is tied to a real engagement — named by hyperlocal area, not by client.
Google Search impressions grew 85% to 4,790 and ranking keywords quadrupled from 8 to 37 — including three new local rankings for Canyon Lake & New Braunfels searches
Broke into ChatGPT for the first time — now visible in 4.1% of relevant buyer searches — as average AI citations per scan quadrupled, up 331% in a single month
Reached the #1 Google ranking for "moreno real estate" — up from #3 — as average search position improved to 15.4 and the Fort Leavenworth military-families guide grew impressions 382%
New 317 N. Esplanade listing page earned 296% more impressions (27 → 107) in its first full month live
Google Search impressions surged 822% (1,150 → 10,600) and clicks grew 179% as newly published neighborhood guides and local FAQ content broke out
New Woodbury school-district guide earned 957 impressions in its first month live, with a new Minnesota-summer relocation FAQ adding 491 more
Google Search impressions nearly doubled to 1,760 as a new Austin flood zones homebuyers guide and neighborhood FAQ page earned their first 182 combined impressions
Website sessions grew 104% (75 → 153) and Google Business Profile interactions rose 62%, with a perfect 5.0-star rating maintained across 33 reviews
Google Search impressions grew 224% (589 → 1,910) and average position improved to 18.9, as a new Lake Washington FAQ page earned 317 impressions
Website sessions grew 126% (160 → 361) as a new Seattle waterfront blog post earned 139 impressions in its first month live
Google Search clicks grew 45% and impressions grew 58% (3,720 → 5,870) as two new property listing pages earned their first clicks and the Nature Trail neighborhood page grew impressions 160%
Ranked #1 or #2 for 6 of 7 tracked AI buyer queries — ranch property appraisals, water rights, land listings, and more
47 GBP direction requests in the first full month — up from 4 the month prior, with search impressions reaching 355 and average position improving 9.7 spots to 23.7
Facebook reach jumped 770% to 2,532 views — with 82.6% reaching non-followers as ranch and land content began finding new audiences beyond the existing base
Appearing in 26 of 39 map grid points near Seattle — 66.7% local pack visibility in one of the most competitive luxury markets in the US
33 Google reviews at 4.8 stars — 32 new reviews collected in under 60 days from a concentrated review campaign
Ranked #1 across all 5 tracked AI search topics — veteran-owned real estate, military relocation, and KC metro buying queries all returning the team as the top recommendation
Site health reached 100% — 460 technical issues auto-resolved without touching a line of code, building a clean foundation for search authority
33 five-star Google reviews at 5.0 stars — 32 earned in a single month from a concentrated review campaign, up from 1 review on file the month before
Search impressions jumped from 290 to 2,590 in a single month — 178 keywords now tracking across the New Braunfels area
686 AI citations found with 67.6% positive sentiment — #1 AI-ranked source for Neighborhood Insights and Selling Strategies across the Albany, OR area
Search impressions up 210% month-over-month to 558 — average ranking position now 8.6 with 23 tracked keywords
Ranked #1 across all five tracked AI search topics — from a near-zero digital baseline at launch
204 website sessions — best month since activation, up 63% month-over-month, with organic search sessions averaging 4m 05s engagement time
Website health score reached 93/100 — 990 technical issues resolved since activation, with 527 authority backlinks across 144 referring domains
Google Search impressions reached 13,300 — a 3.9x increase from 3,389 at activation — as new authority domain, technical fixes, and content began compounding
New authority domain launched — 112 technical issues resolved, website health reached 61/100 from zero, and site expanded from 13 to 28 pages
Ranked #1 AI-recommended source for all 5 tracked Austin local search topics — 85.4% positive AI sentiment across ChatGPT and major AI platforms
New authority website launched — 292 technical issues resolved, site health reached 59/100 from zero, and page count grew from 25 to 36
101+ five-star Google reviews collected in under 60 days — from a single review on file in May to a 4.97-star average now dominating local search results
Ranked #1 AI-recommended source for 3 of 5 local search topics — including Local Market Expertise — with 131 authority links built from 77 unique referring sources
1,939 technical SEO issues resolved in a single month — site expanded from 97 to 237 pages and website health score reached 75/100 from zero
#1 AI-recommended source across all 5 tracked local real estate topics — 76.7% positive AI sentiment with 31 new AI citations found in a single month
990 technical SEO issues resolved — site health reached 69/100 from zero, site expanded from 100 to 117 pages, and 18 Google reviews now on file
Website health reached 100/100 — OTTO resolved all technical issues across 115 pages in the first month of activation, with a 95/100 Technical pillar score
Google Business Profile action rate hit 24.2% — 66 direction requests and 88 total interactions in a single month, the highest action rate in the program
Google Business Profile action rate reached 57% — 42 direction requests in the month, with Google Maps now driving over 50% of all profile impressions
First non-branded search click earned — "best selling agents near me" — content beginning to rank for buyer-intent queries beyond direct brand searches
GBP impressions peaked at 251 — up 365% from 54 at activation — with a first Woodbury seller-focused blog post driving early organic traffic
First real inbound call volume from Google Business Profile — 5 calls in the month, with 110 total profile interactions and a 19.4% action rate
First 5-star Google review earned — GBP now showing 18.8% action rate with 45 direction requests and 22 website clicks in a single month
First 126 website sessions recorded — 4m 42s average session time and /contact page at 17% of all pageviews, a strong high-intent signal in month 2
Google Search clicks more than doubled month-over-month to 152 — impressions hit 7,337 and GBP website clicks jumped 3.5x as the profile gained traction
First 2 five-star Google reviews earned — Google Business Profile interactions jumped 171% month-over-month, with 40 direction requests in a single month
Site indexed and first organic search traffic appeared — 12 clicks and 492 impressions across 34 tracked keywords, all from zero the month before
GBP impressions tripled month-over-month (54 → 161) — first 10 website clicks from the profile and Instagram reach grew to 599, 5.5x the follower count
3,389 Google Search impressions and 64 organic clicks in the first 19 days of activation — 220 keywords already tracking from a standing start
884 Google Search impressions and 25 organic clicks in the first month of activation — 57 keywords now tracking from a standing start
First 5-star Google review earned at day 68 — the first verified conversion from digital presence to real social proof
70 GBP direction requests in the first full month — consistent local map presence from activation day, with 435 profile impressions across search and maps
11,101 Facebook media views in month 2 — 4,060 unique post impressions across 89 posts, all organic, as content began finding audiences beyond the existing follower base
Real clients.
Documented outcomes.
Client details are anonymized by request. Market context and results are real.
An experienced Gulf Coast real estate professional needed more than a traditional website. The goal was to establish long-term authority in the Pensacola market by improving search visibility, creating hyperlocal content, and building a digital foundation optimized for both Google and AI-powered search platforms — starting from a near-zero baseline.
HeyPearl implemented a complete Authority System: a modern authority website, hyperlocal neighborhood pages, AI-optimized blog content, technical SEO, AI schema implementation, Google Business Profile optimization, and a full GEO content strategy targeting the specific queries Pensacola buyers and sellers use.
"The strategy gave me a clear roadmap for growing my online presence. Every improvement builds on the last, creating lasting value for my business."
New Braunfels is one of the fastest-growing cities in Texas — sitting between San Antonio and Austin, with new neighborhoods, relocation demand, and out-of-state buyers arriving in waves. Todd came to HeyPearl with a near-zero digital presence: no website sessions, no search impressions, no reviews. The market opportunity was real, but without search and AI visibility, none of it was reachable.
HeyPearl built the entire digital authority stack from scratch. OTTO resolved 406 technical issues and expanded the site from 23 to 56 pages — lifting site health from 0 to 79/100 without Todd touching a single line of code. Hyperlocal neighborhood and relocation content was published around the queries New Braunfels buyers actually use. Entity architecture, structured data, and an AI-optimized content strategy established Todd as the recognized area authority across both Google and AI-powered platforms.
"Before working with HeyPearl, I had almost no online presence. Now I'm showing up at the top of AI searches in New Braunfels, my Google impressions went from basically zero to nearly 3,000 in a single month, and I didn't have to figure any of it out myself. That's a game changer."
A veteran-owned husband-and-wife real estate team had deep community roots serving military families around Fort Leavenworth and the Kansas City metro — but zero digital authority. Their Google Business Profile was active yet unoptimized. Their site was effectively unindexed for months. And in a market where military buyers often relocate on tight timelines and rely on AI search before picking up the phone, being invisible wasn't an option.
HeyPearl deployed a full authority build: OTTO resolved 1,939 technical issues and expanded the site from 97 to 237 pages, lifting the health score from 0 to 75/100. A concentrated review campaign drove 101+ five-star reviews in under 60 days — establishing instant social proof. AI-optimized content around veteran-owned real estate, military relocation, and Kansas City area topics established the team as the recommended authority across all tracked AI platforms.
"We serve military families and local buyers who deserve to work with someone they can trust. Now when they search on Google or ask ChatGPT, we're the name that comes up. HeyPearl built that for us — and it's been a game changer for our business."
Austin is one of the most competitive real estate markets in the US — dense with agents, heavy on search advertising, and increasingly driven by AI-powered buyer research. Laurel came to HeyPearl with an existing brand but a thin digital footprint: no Google reviews, minimal GBP traction, and a website that couldn't compete technically. In a market this competitive, being hard to find online meant losing buyers before the first conversation.
HeyPearl built a new authority website, resolved 460 technical SEO issues to achieve 100% site health, and deployed an AI content strategy targeting Austin buyer, seller, and relocation queries. A concentrated review campaign brought her from 0 to 33 five-star reviews in six months — 32 of them arriving in a single month. Entity architecture and AEO content established her as the recognized Austin authority across all major AI platforms.
"Austin is one of the most competitive real estate markets in the country. After six months with HeyPearl, I'm showing up first on every AI search I track — and I went from zero reviews to 33 in the time I've been working with them. The visibility I have now is something I couldn't have built on my own."
Seattle is one of the most competitive real estate markets in the US — and the luxury segment is especially dense with established agents, deep advertising budgets, and entrenched search authority. Christine came to HeyPearl with an active brand, a strong social following, and a solid reputation — but her average search position was 18.5 and she had zero measured local pack presence. With buyers increasingly starting their search online and on AI, she was effective in person but invisible at the top of the funnel.
HeyPearl migrated Christine to a new authority domain, resolved 112 technical issues, and expanded the site from 13 to 28 pages — lifting website health from 0 to 61/100 in a single month. Google Business Profile optimization drove her action rate to 24.2%, the highest in the program. A concentrated review campaign delivered 32 new reviews in under 60 days. Local pack authority was built across the Seattle service area, resulting in 66.7% grid coverage — 26 of 39 tracked map points showing her listing.
"Seattle is one of the most competitive real estate markets in the country. After six months with HeyPearl, I'm appearing on 66% of the local search map, my search impressions have nearly quadrupled, and I have 33 reviews I didn't have before. That kind of authority doesn't happen by accident."
Woodbury is a growing Twin Cities suburb with a competitive local real estate market — and the established agents already command hundreds of reviews and years of domain authority. Dave came to HeyPearl with 88 Facebook followers, 108 Instagram followers, zero Google reviews, and a site that had yet to appear in organic search. Building authority from zero against agents with 200–400 reviews required a different sequence: establish AI visibility first, build the technical foundation, and let the organic and review channels compound.
HeyPearl rebuilt the technical foundation from scratch — resolving 990 issues and lifting website health from 0 to 93/100, with the site expanding from 100 to 117 pages. An AEO content strategy and entity architecture established Dave as the AI-recommended source across all 5 tracked Woodbury search topics, with 76.7% positive AI sentiment and 31 new AI citations identified in a single month. A review campaign brought him from 0 to 19 Google reviews at a perfect 5.0 stars. Authority was further reinforced by 512 backlinks from 144 unique referring domains — all building toward the search indexing and local pack visibility still ahead.
"I came into this with almost no online presence — 88 Facebook followers and zero reviews. Within five months I'm the top recommendation on AI search in Woodbury, my site health is at 93%, and I have 19 five-star reviews. HeyPearl built an authority foundation I didn't even know I needed."
Albany sits in Oregon's mid-Willamette Valley — a growing market where established brokerages and national listing portals dominate local real estate search. Jason came to HeyPearl with a Domain Power of 1, a Domain Authority of 3, zero ranked keywords, no Google Business Profile reviews, and no AI citations on any platform. Competing against established teams holding 55–164 reviews and entrenched local pack positions meant HeyPearl had to build the technical foundation first, establish AI authority next, and let the review and local pack channels compound behind it.
HeyPearl used OTTO to bring the site to a perfect technical foundation — resolving all issues and lifting website health to 100/100 across 115 fully optimized pages, with a 95/100 Technical pillar score. An AEO content and entity strategy established Jason as a cited source across 8 tracked Albany-area real estate topics: earning 686 AI citations, 67.6% positive sentiment, and #1 AI visibility in both Neighborhood Insights and Selling Strategies. Within 2.5 months, organic keyword coverage grew from zero to 30 tracked keywords in Google Search Console — with the top keyword cluster appearing in positions 2–4 and generating 92 monthly impressions. Review velocity and local pack penetration are the next phase.
"I came in with a Domain Power of 1 and zero rankings, zero reviews, zero AI presence. In 2.5 months HeyPearl built a perfect technical foundation, earned me 686 AI citations, and I'm already tracking 30 keywords in Google. The authority is compounding faster than I expected."
What changes.
What stays the same.
AI engines cannot confidently identify or categorize the business
Buyer queries in the primary market return competitor names
Entity signals are inconsistent across citation sources
No measurement of AI recommendation frequency
Authority compounds for competitors while yours stagnates
AI visibility loss is silent — you find out when leads drop
Verified entity — correctly categorized across all six AI engines
Named as the primary AI recommendation across most or all tracked buyer queries in your category
Knowledge Graph complete, NAP consistent, schema active
AI Visibility monitoring running — changes detected within the cycle
Visibility building monthly as content and signals mature
Clear sight line into share of voice and competitive position
How we measure.
What we hold ourselves to.
Every result reported here is measured against a baseline established on Day 0. We don't report directional trends — we report numbers, and we show where they started.
Baseline Authority Audit
Every engagement begins with a full Authority Score audit — measuring AI recommendation frequency across six engines, entity verification status, Knowledge Graph completeness, and competitive share of voice in the primary market category.
30-Day Foundation Build
Entity architecture, Knowledge Graph registration, and schema deployment happen in the first 30 days. This is the infrastructure layer that every subsequent module depends on.
60-Day Authority Deployment
Authority Pages go live, GEO content begins publishing, and the first AI citation data becomes measurable. AI Visibility monitoring is active across all six engines.
90-Day Review
Full Authority Score re-measurement against baseline. Recommendation frequency, share of voice, entity accuracy, and citation coverage are all compared to Day 1 numbers. This is when results become visible.
Ongoing Growth
Visibility builds monthly as GEO content matures, entity signals strengthen, and AI engines index new authority pages. Post-90-day engagements track continued growth and close emerging competitive gaps.
Six KPIs.
Each one defined.
A 0–100 composite score measuring how well-positioned a business is to receive AI recommendations — entity clarity, content depth, citation signals, and competitive share of voice.
How often a business appears as a recommended answer across a defined set of buyer queries — measured monthly across six AI engines.
The percentage of critical entity signals (name, category, location, expertise, schema, cross-platform consistency) that are verified and correctly mapped.
A business's percentage of AI-generated recommendations in its market category — the primary measure of AI competitive position.
Whether AI engines describe a business correctly — right name, service, location, and positioning. Errors and omissions are tracked and corrected.
The number of distinct buyer queries for which a business is cited as a recommendation — measured by query category, geography, and specialization.
The metrics are the proof.
These are the stories behind them.
"The strategy gave me a clear roadmap for growing my online presence. Every improvement builds on the last, creating lasting value for my business.
"Seattle is one of the most competitive real estate markets in the country. After six months with HeyPearl, I'm appearing on 66% of the local search map, my search impressions have nearly quadrupled, and I have 33 reviews I didn't have before. That kind of authority doesn't happen by accident.
"We serve military families and local buyers who deserve to work with someone they can trust. Now when they search on Google or ask ChatGPT, we're the name that comes up. HeyPearl built that for us — and it's been a game changer for our business.
These are other businesses'
results.Yours are next.
Book a strategy call. We'll run a live Authority Score audit on your business and show you exactly where you stand — before you commit to anything.